ASSOCIATE IN
Digital DESIGN Technology
The Associate in Digital Design Technology program is designed to equip students with a diverse set of skills and knowledge essential for thriving in today’s digital creative landscape. Through a blend of theoretical instruction and hands-on practical experiences, students cultivate proficiency in various aspects of digital design technologies. They gain a solid foundation in new media design, technical drawing, photography, digital imaging, content creation, rendering, and motion graphics, enabling them to create, develop, and utilize software applications related to design concepts effectively. Additionally, the curriculum emphasizes web design and development, and digital advertising with desktop and multimedia design, ensuring that graduates are well-versed in critical areas of new media publishing and technological development. This comprehensive approach enables students to tackle real-world challenges in composition and layout and adapt to the evolving demands of digital content creatives in media.
Program Outcomes
By the end of the program, graduates will be able to
- Develop and demonstrate competence and creativity in digital design
Students will master basic computer design and application programs, enhancing their technical skills and creative abilities to produce innovative digital content.
- Apply advanced skills in digital design tools and techniques
Students will proficiently use content creation software, technical drawing tools, digital rendering programs, digital marketing strategies, motion graphics, database design, desktop publishing, and web development to create professional-quality digital products.
- Integrate diverse perspectives and current trends in digital design projects
Students will incorporate global, social, cultural, and technological trends into their digital design projects, providing effective solutions that reflect a broad range of perspectives and contribute positively to the digital design field and the wider community.
Total Program Units: 80 units
General Education: 3 units
MC Required Courses: 3 units
Professional Courses: 56 units
Practicum: 6 units
Standard Completion Time: 2 years
The following Sustainable Development Goals (SDGs) are addressed by this program:
Key Competencies Developed
By the end of the program, graduates will be able to develop the following key competencies:
- Digital creativity and content creation
- Proficiency in digital design technologies
- Visual communication and brand representation
- New media literacy and technological agility
- Project planning and professionalism
These competencies can be assessed through a variety of methods, including the following:
First-Year Students:
- Design of briefs and creative outputs (e.g., posters, logos, digital illustrations)
- Performance tasks using Adobe Photoshop, Illustrator, and Canva
- Peer and self-evaluations through visual journals
- Studio-based critiques and consultations
- Online portfolio assembly using Google Drive or Canva
- Quizzes on foundational concepts (e.g., elements and principles of design, file formats)
- Asynchronous discussions and annotated screenshots to explain design decisions
Second-Year Students:
- Desktop publishing layouts and advanced imaging projects
- Web design mockups (HTML/CSS outputs via Notepad++, Brackets)
- Database management exercises and data entry tasks
- Motion graphics reels using After Effects or equivalent tools
- Digital marketing campaign plans with audience personas and content calendars
- Midterm and final projects with rubrics focused on branding, strategy, and execution
- Group critiques and industry-inspired design challenges
Potential Careers
Graduates of this program may venture on the following careers:
- Multimedia Designer
- Web Designer / Front-End Developer
- Digital Illustrator
- Layout Artist / Print Media Specialist
- Motion Graphics Designer
- Social Media Content Creator
- Digital Marketing Assistant
- Photo and Video Editor
- Creative Production Assistant
- Junior UI/UX Designer
- Junior Graphic Designer
CURRICULUM SUMMARY
Courses | Units |
General Education Courses | 12 |
| |
General Education Elective Courses | 3 |
| |
MC Required Courses | 3 |
| |
Professional Courses | 56 |
| |
Practicum | 6 |
● DDT-114 (Practicum) |
|
Total Number of Units | 80 |
ACTIVITIES
Meet the Faculty
Noreen Arcangel-Perez, D.I.T., M.I.T.
Sr. Lecturer
Doctor of Information Technology, La Consolacion University of the Philippines
Master in Information Technology, Technological University of the Philippines
Computer Programming, Computer Architecture, Systems Analysis and Design
James Brent M. Maulit
Lecturer
Bachelor of Fine Arts, Major in Advertising, Far Eastern University – Manila
Graphic Design, Web Design, Photography
Emelita Jane Manlangit - Tan, MA.EdTech, LPT
Associate Professor
Master of Arts in Education, Major in Educational Technology, FEU Roosevelt College
Educational Technology, Web Design and Development, Teacher and Professional Training
Marical C. Ui, M.Ed, LPT
Master in Education, Major in Special Education, Miriam College
Special Needs and Inclusive Education, Deaf Education and Sign Language
