Bachelor of Arts in Communication

This course introduces the student to the multi-disciplinary nature of the theories of communication and their applications in interpersonal, group, organizational, intercultural, and mass communication situations.

Principles and strategies on how to develop an evidence-based and results-oriented communication campaign plan. It covers the planning process, elements of a communication plan, and measuring effects and impacts. The campaign may refer to public information and education, advocacy, social mobilization, and similar communication-related programs.

This course focuses on the principles and practices of journalism, which involves a discussion of the functions of the newspaper: the sequence of news, news gathering and reporting, publication, editorial policies and standards, etc. The emphasis of the course is on Philippine journalism applied to print, online, and broadcast media.

This course is concerned with the understanding of the nature of television as a medium of communication, and its production techniques and processes. Students are given the chance to study various program types and to produce these programs.

This course is an integration of the fundamentals of radio scriptwriting, production procedures, and techniques. Students are exposed to various radio program-types and are given the chance to conceptualize, plan, and produce these programs.

This course is a detailed study of the theory and practice of advertising. The preparation and implementation of concepts to media discourse are comprehensively discussed and taught in this course. Students are given the opportunity to prepare workable advertising programs.

This course is an introduction to the basic concepts, principles, and practices of public relations and its applications to education, government, business and industry, and other institutions. Practical applications to cases drawn from the context of Philippine public relations are discussed. The course also includes the application of communication theories to public relations, and the orientation on the role of public relations person as a change-agent.

This is an introductory course on film, in which film theories and film history are studied. The students are introduced to the language and grammar of film and are given the chance to apply the acquired knowledge through a final production output.

This course deals with organizational principles and practices related to the management of communication functions. The emphasis is on the management of human, financial, material, and information resources. This course will also allow the students to manage media enterprises, such as production and publishing houses, design studios, and other entrepreneurial fields.

An interdisciplinary course which seeks to examine the phenomenon of communication for development, the theories, concepts, approaches, and methodologies utilized by various agencies involved in the process of development and promotion of change, through communication. It seeks to study the basic communication policies and strategies related to the modernization and national development of Developing countries.

It involves the process of communicating effectively with valuable stakeholders prior to, during, and after the onset of risk situations. It also seeks to familiarize students with communication strategies used in humanitarian aid operations, which contribute to the protection of people and property in times of disasters or emergencies.