Bachelor of Arts in Communication

Program Outcomes

Performance Indicators

1. Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge

Efficient accessing and gathering of need-based, accurate, authentic, and reliable information through print, broadcast, and online sources, research, and other investigative techniques;

Skillful selection, analysis, organization, and presentation of essential information in the development and production of print, broadcast, and online stories; and

Appropriate and responsible sharing and use of information and knowledge generated from different sources    

2. Communication in different formats and platforms (print, broadcast, and online)

Clear and effective writing for different formats and platforms;

Clear, fluent, and engaging delivery of speeches, broadcast news and commentaries, and other oral presentations; and

Effective and responsible use of non-verbal cues, pictures, graphics, and images in oral and online communication    

3. Prepare communication/media plan

Evidence-based situational analysis;

Audience-specific communication objectives and strategies; and

Concrete monitoring and evaluation indicators.

4. Conduct communication and media research and evaluation

Comprehensive literature review and exhaustive research;

Appropriate research or evaluation framework; and

Sound research or evaluation design

5. Develop and produce communication materials in different formats and platforms

Creative and innovative conceptualization and design of audience-specific communication materials;

Skillful and responsible use of relevant technical equipment software; and

Skillful use of gender and culture-sensitive and politically correct language in message development    

6. Demonstrate communication management and leadership skills

Efficient and effective use of resources;

Sound design of communication programs and projects; and

Competent use of planning, monitoring, and evaluation (controlling) tools

7. Develop entrepreneurial capabilities

Skillful business analysis and identification of communication- driven business opportunities;

Innovative and creative engagement in business ventures; and

Effective use of marketing communication strategies    

8. Adhere to ethical standards and practices

Strong foundation in moral philosophy and ethical system;

Clear understanding of professional codes of conduct     , standards, and practices; and

Ethical in making choices and decisions professionally

9. Know and practice rights, responsibilities, and accountabilities in the communication profession

Clear understanding of freedom, rights, and responsibilities;

Observance of communication media laws; and

Clear understanding of the role of media in a democratic society    

10. Demonstrate development orientation in communication work

Clear understanding of local, national, and global development issues and agenda;

Clear understanding of development theories and paradigms; and

Deft integration of development issues and concerns in communication projects.

11. Apply communication theories/models, principles, practices, and tools in development work

Skillful use of participatory strategies in planning, implementing, and evaluating communication programs; and

Skillful use of communication strategies in mediation, negotiation, and resolution