BACHELOR OF
International Business Administration with specialization in Marketing
The Bachelor of Science of International Business Administration with specialization in Marketing provides learners with a depth of understanding of various marketing and organizational communication functions. Graduates will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and opportunity to add depth in the areas of marketing communications management, sales management, and marketing analysis. Applied, experiential learning is an important and integrated part of the program. Students are encouraged to take advantage of the opportunities available to them to participate in an optional applied work experience during their program of study. Students of this program will graduate with a Bachelor of Science in International Business Administration with specialization in Marketing jointly awarded by Camosun College and Miriam College.
Why take International Business Administration with specialization in Marketing at MC?
The Bachelor of International Business Administration with specialization in Marketing
Enable students to synthesize diverse marketing functions and apply them effectively to meet business objectives.
Equip students to craft, execute, and evaluate comprehensive marketing plans integrating business, management, and marketing principles.
Develop students’ capacity to employ analytical strategies and adeptly manage data across all facets of marketing activities.
Provide a wide array of skills and techniques necessary for strategic planning, management, and execution of marketing programs tailored for small businesses and non-profit organizations.
Cultivate leadership abilities that enable students to lead and collaborate with teams effectively to achieve organizational marketing objectives.
Integrate knowledge of diversity and inclusion principles into collaborative marketing practices for fostering comprehensive and inclusive strategies.
Demonstrate and instill professional and ethical behavior essential for maintaining credibility and integrity as a marketing professional.
What Will I Study?
By the end of the program, graduates will be able to:
This dual awards program is jointly offered by Miriam College and Camosun College, Victoria British Columbia, Canada
Career Paths
Graduates of this program may venture on the following careers:
- Graduates work in the private, public and not-for-profit sectors, including Marketing, Communications or Information Officers;
- Business Development Managers;
- Marketing Managers/Coordinators;
- Public Relations Officers, Research Officers;
- Business Development Managers, Account Executives, and Sales Associates or Managers.
Activities - Financial and Investments Management
Activities - Human Resource Management
Activities - Marketing Management
Meet the Faculty
Ma. Gracia Kathrina Antonio
Sr. Lecturer
Master in Business Administration, University of the Philippines
Marketing
Fely Elvie Marie Arzaga
Lecturer
Master in Business Administration, Ateneo Graduate School of Business
Accounting
Maria Cristina Asuncion
Sr. Lecturer
Master of Business Administration, Miriam College
Industry tools (GDS), Transportation Management and Airline Management
Apple Azurin
Lecturer
Juris Doctor, University of the Philippines
Business Law and Taxation
Wilfredo Baltazar
Lecturer
Master in Business Administration, University of the East
Auditing, Financial Reporting, Quality Assurance Review
Maria Cristina Bayhon-Garcia
Sr. Lecturer
Bachelor of Laws, University of the Philippines
Business Law
Ma. Liza Lorena Catamora
Sr. Lecturer
Master of Business Administration, De La Salle University
Supply Chain Management
Leonardo Dilangalen
Sr. Lecturer
Master in Business Administration, Ateneo de Manila University
Microeconomics
Minerva Flores
Lecturer
Master in Strategic Human Resource Management, Miriam College
Treasury Operations
Ma. Rica Emilia Hermoso
Sr. Lecturer
Master in Business Administration, Asian Institute of Management
Banking and Financial Institutions, Investments, Capital Markets
Maria Cristina L. Ibañez, MA
Sr. Lecturer
Master in Strategic Human Resource Management, Miriam College
Entreprenuership, Human Resource, Innovation
Elmer Joaquin
Sr. Lecturer
Master of Science in Data Science, Asian Institute of Management
Business Analytics
Ma. Liza Macalincag
Sr. Lecturer
Master in Labor and Industrial Relations, University of the Philippines
Human Resource Management practice
Aila Mendoza
Lecturer
Msc Management and Marketing, Nottingham Trent University
Digital Marketing
Phares Parayno
Professor
Ph D. in Energy Management and Environment Policy, University of Pennsylvania
Business Analytics
Leonardo Quinitio
Sr. Lecturer
Master in Business Administration, Lyceum of the Philippines
Capital Markets, Technical Analysis, Fundamental Analysis, Portfolio Management, Mergers & Acquisitions
Ma. Corazon Rodriguez
Prof. Lecturer
Doctor in Public Administration, University of the Philippines
Research, Tourism
Marcos Aurelio Salvador
Sr. Lecturer
Master of Arts in Economics, Ateneo De Manila University
Economics
Oscar Torres
Sr. Lecturer
Master in Business Administration, St. Dominic Savio College
Marketing Management
