BACHELOR OF SCIENCE IN
Entrepreneurship and Innovation
The Bachelor of Science in Entrepreneurship and Innovation (BSEI) will provide students with entrepreneurial skills to transform an idea into a successful business model that will deliver new business value by finding creative and innovative solutions to real-world challenges. This program will develop the student’s creative thinking, innovative resourcefulness, curiosity, open-mindedness, critical thinking, and interdisciplinary and experiential learning capabilities. The program will utilize the entrepreneurial process, applying design thinking from the initial self-inventory phase to the final market launch. The program will engage students in community involvement, immersion programs, workshops, seminars, and exposure trips that will connect their learning to practical applications in actual ventures.
Program Outcomes
By the end of the program, graduates will be able to:
- Demonstrate the ability to conduct macro-environmental scanning and industry analysis to identify trends, risks, and business opportunities within specific sectors;
- Design and implement effective market research strategies to understand customer needs and uncover market gaps for potential products or services;
- Develop innovative value propositions and position new ventures competitively by integrating insights on customer behavior, industry trends, and differentiation strategies;
- Apply interdisciplinary knowledge—including financial, operational, organizational, marketing, and sales principles—to create viable and scalable business models;
- Integrate emerging technologies and digital tools into venture creation and operations to ensure business relevance and competitiveness in a dynamic environment; and
- Launch and manage a micro-venture, complete with legal registration, operational execution, and a documented performance review reflecting entrepreneurial learning and outcomes.
Key Competencies Developed
By the end of the program, graduates will be able to develop the following key competencies:
- Prepare macro-environment scan and analysis and identify business opportunities within the industry or sector;
- Conduct market research on intended customers and identify opportunities;
- Create innovative value propositions and discover new market positions to strengthen competitive advantage;
- Create a business model and apply the understanding of new knowledge or new technology with her insights from other businesses. Students should be able to articulate and apply financial, operational, organizational, marketing, and sales knowledge;
- Prepare technological innovations that will ensure competitiveness and relevance to the ever-changing digital world; and
- Successfully launch a micro-venture with fully accomplished business registration and detailed business performance review.
These competencies can be assessed through a variety of methods, including the following:
- First Year: Generate and evaluate three feasible business ideas through market research, creativity, and innovation;
- Second Year: Refine and validate business concepts while developing foundational skills in operations, marketing, and financial planning;
- Third Year: Create a comprehensive business plan and formulate detailed implementation strategies, including risk management and resource allocation; and
- Fourth Year: Launch and fully implement the business venture, applying learned skills and strategies to ensure sustainability and growth.
Total Program Units: 160 units
General Education: 56 units
Major Courses: 104 units
Standard Completion Time: 4 years
CHED Center for Excellence
The Department of Entrepreneurship is a designated Center for Excellence by the Commission on Higher Education (CHED)
Accreditation
This program has Level IV accreditation from the Philippine Accrediting Association of Schools, Colleges, and Universities (PAASCU).
The following Sustainable Development Goals (SDGs) are addressed by this program:
Potential Careers:
Graduates of this program may embark on the following careers:
- Entrepreneur
- Startup founder
- Family business-owners
- Mid-level management
- Business developer or planner
- Business consultant
- Research and development
- Business educator
CURRICULUM SUMMARY
Courses | Units |
General Education Courses | 27 |
| |
General Education Elective Courses | 9 |
| |
National Service Training Program | 6 |
| |
Physical Activity Towards Health and Fitness Courses | 8 |
| |
MC Required Courses | 6 |
| |
Core Courses | 6 |
| |
Professional Courses / Entrepreneurship Core Courses | 74 |
| |
Elective Courses (choose one bundle) | 12 |
| |
Specialized Courses | 12 |
|
|
Total Number of Units | 160 |
Activities
Meet the Faculty
Jaime Banjo Aquino
Faculty
Master in Business Administration
E Learning/Distance Education, Entrepreneurship, Business Administration
Apple Azurin
Lecturer
Juris Doctor, University of the Philippines
Business Law and Taxation
Ma. Liza Lorena Catamora
Sr. Lecturer
Master of Business Administration, De La Salle University
Supply Chain Management
Marichelle Garcia-Cruz
Lecturer
Masteral in Industrial Relations with specialization in Human Resource Management
Human Resource Management, Business Administration
Mary Ann Enriquez
Lecturer
Bachelor of Science in Child Development and Education, Miriam College
Culinary
Ma. Rica Emilia Hermoso
Sr. Lecturer
Master in Business Administration, Asian Institute of Management
Banking and Financial Institutions, Investments, Capital Markets
Krystle San Juan
Lecturer
Bachelor of Science in Business Administration Major in Marketing Management, Minor in Human Resource Management, Minor in Digital Media Production, Miriam College
Culinary
Phares Parayno
Professor
Ph D. in Energy Management and Environment Policy, University of Pennsylvania
Business Analytics
Melissa Oreta
Marion Nina Nicole Goyena
Lecturer
Masters in Communication,
University of Sto. Tomas
Minerva Flores
Lecturer
Master in Strategic Human
Resource Management, Miriam College
Aileen Vera Olonan Maddatu, CPA, MBA
Sr. Lecturer
Master in Business
Administration, Philippine School of Business Administration
Leonardo Quinitio
Professorial Lecturer
Doctor in Business
Administration, University of Rizal System
Atty. Maria Cristina Bayhon-Garcia
Sr. Lecturer
Bachelor of Laws, University of the Philippines
Marcos Aurelio Salvador, MA
Sr. Lecturer
Master of Arts in Economics, Ateneo De Manila University
