Master of Business Administration

By the end of the program, graduates will be able to:

MBA-General Track:

1. prepare and recommend integrated strategic, functional, and operational plans for business value creation in a sustainable, socially responsible, and ethical manner, considering the needs of the community and national development;     
2. communicate through various business channels and/or multimedia, such as oral and written, in order to create alignment and implement strategies for business results;     
3. make a decision using various decision     -making tools;     
4. analyze and evaluate management challenges and opportunities, and propose action plans based on professionalism and good governance;     
5. implement action plans effectively and efficiently in a collaborative effort; and     
6. undertake business research.     

MBA-SHRM Track:

1. prepare and recommend ethically sound integrated strategic, functional, and operational plans for the organization’s human capital to realize its vision, mission, values, and goals;
2. balance the interests of all affected parties in carrying out HR activities, and establish a work plan that prioritizes the most effective steps to achieve the desired HR practices;     
3. identify HR opportunities and risks inherent in changes in economic, societal, technological, political, and demographic forces;
4. promote the use of quantitative and qualitative research in the decision-making process;
5. measure employee productivity, employee engagement, and morale;     
6. develop team-based interventions designed to improve team effectiveness;
7. recommend necessary changes to existing HR policies, procedures, programs, and systems to comply with desired practice; and     
8. contribute to the development of an organizational change management strategy.     

MBA-SMM Track: 

1. critically audit the complexity of the marketing environment, and its implications in the decision-making process;
2. prepare and recommend integrated and creative strategic, functional, and operational plans for the organization’s marketing efforts to realize its vision, mission, values, and goals;
3. appraise the development of appropriate policies and strategies within a changing context to meet stakeholders’ interests     
4. set up collaborative and consultative working relationships, and develop systems for the enhancement of organizational performance;
5. evaluate the impact of contextual forces on organizations, including ethical, economic, environmental, social, and technological change issues;
6. promote the use of data and quantitative and qualitative research in the decision-making process; and 
7. apply and appraise strategic approaches to practical situations in various types of organizations.

MBA-IM Track:

1. utilize design thinking, co-creation, engagement, observation, and prototyping techniques in designing and successfully      marketing      novel products and services;
2. apply knowledge, interventions, and analytical techniques to formulate innovative solutions to complex business problems, taking into consideration ethical standards;
3. design new products and services that have promising market potential;
4. critically evaluate how strategic decision-making enables an organization to relate to its market, resources, objectives, and environment;
5. apply global market research techniques in analyzing customer and market data;
6. implement action plans effectively and efficiently in a collaborative effort; and
7. recommend strategic plans for business value creation in a sustainable and socially responsible manner.

MBA-BWM Track:

1. Effective leadership styles: to achieve company objectives;
2. Critical Analysis: able to make timely and realistic decisions;
3. Sustainable Mindset: focuses on holistic and viable operations;
4. Corporate Citizenship: conducts business ethically and with sensitivity towards social, cultural, economic, and environmental issues; and     
5. Decide on efficient and effective supply chain management strategies that positively impact the business.