BACHELOR OF
International Business Administration with specialization in Marketing
The Bachelor of Science in International Business Administration with specialization in
Marketing and Bachelor’s Degree in Business Administration – Marketing Major [double
degree] provides learners with a depth of understanding of various marketing and organizational communication functions. Graduates will gain a broad range of marketing
management skills and techniques, including context for strategic management and planning, and opportunity to add depth in the areas of marketing communications management, sales management, and marketing analysis. Applied, experiential learning is an important and integrated part of the program. Students are encouraged to take advantage of the opportunities available to them to participate in an optional applied work experience during their program of study. Students of this program will graduate with a double degree in Bachelor of Science in International Business Administration with specialization in Marketing from Miriam College and Business Administration, Bachelor’s Degree – Marketing Major from Camosun College.
Program Outcomes
By the end of the program, graduates will be able to:
- Demonstrate Miriam College’s core values to seamlessly blend Filipino cultural principles with a global perspective, enabling adept leadership, authentic engagement, and selfless service to diverse communities;
- Integrate knowledge of marketing functions to meet business needs and goals;
- Create, implement, and evaluate an integrated marketing plan that reflects sound business, management and marketing concepts, principles, and practices;
- Use analytical strategies and data management principles in all aspects of marketing;
- Develop a broad range of skills and techniques to strategically plan, manage, and implement marketing programs;
- Drawing upon knowledge of business practices as well as the creative, analytical and team skills gained through their studies, students apply what they have learned to address marketing challenges for small businesses and non-profit organizations;
- Lead and collaborate with others in positive and constructive ways to achieve organizational marketing goals;
- Integrate knowledge of Indigenization, diversity, and inclusion in collaborating with others; and
- Demonstrate and model professional and ethical behaviour as a marketing
professional.
Key Competencies Developed
By the end of the program, graduates will be able to develop the following key competencies:
- Integrating business and leadership concepts, theories, and principles in a range of management environments and roles;
- Providing leadership in the accomplishment of organizational goals and the development, implementation and evaluation of strategy.
These competencies can be assessed through a variety of methods, including:
- First-Year Students: Case analysis, oral presentations, role-playing;
- Second-Year Students: Case analysis, simulation, research papers;
- Third-Year Students: Group projects, oral presentations, strategic plans; and
- Fourth-Year Students: Marketing plan, simulated interviews and consultations, business simulation.
This dual awards program is jointly offered by Miriam College and Camosun College, Victoria British Columbia, Canada
The following Sustainable Development Goals (SDGs) are addressed by this program:
Potential Careers
Graduates of this program may venture on the following careers:
- Marketing, Communications or Information Officers;
- Business Development Managers;
- Marketing Managers/Coordinators;
- Public Relations Officers, Research Officers;
- Business Development Managers, Account Executives, and Sales Associates or Managers.
CURRICULUM SUMMARY
| Courses | Units |
| General Education Courses | 18 |
| |
| MC Required Courses | 1 |
| |
| Core Courses | 27 |
| |
| Professional Courses | 72 |
Miriam College
Camosun College
Choose One of:
| |
| Elective Courses | 33 |
Miriam College
Camosun College
| |
| Total Number of Units | 151 |
Activities - Financial and Investments Management
Activities - Human Resource Management
Activities - Marketing Management
Meet the Faculty
Ma. Gracia Kathrina Antonio
Sr. Lecturer
Master in Business Administration, University of the Philippines
Marketing
Fely Elvie Marie Arzaga
Lecturer
Master in Business Administration, Ateneo Graduate School of Business
Accounting
Maria Cristina Asuncion
Sr. Lecturer
Master of Business Administration, Miriam College
Industry tools (GDS), Transportation Management and Airline Management
Apple Azurin
Lecturer
Juris Doctor, University of the Philippines
Business Law and Taxation
Wilfredo Baltazar
Lecturer
Master in Business Administration, University of the East
Auditing, Financial Reporting, Quality Assurance Review
Maria Cristina Bayhon-Garcia
Sr. Lecturer
Bachelor of Laws, University of the Philippines
Business Law
Ma. Liza Lorena Catamora
Sr. Lecturer
Master of Business Administration, De La Salle University
Supply Chain Management
Leonardo Dilangalen
Sr. Lecturer
Master in Business Administration, Ateneo de Manila University
Microeconomics
Minerva Flores
Lecturer
Master in Strategic Human Resource Management, Miriam College
Treasury Operations
Ma. Rica Emilia Hermoso
Sr. Lecturer
Master in Business Administration, Asian Institute of Management
Banking and Financial Institutions, Investments, Capital Markets
Maria Cristina L. Ibañez, MA
Sr. Lecturer
Master in Strategic Human Resource Management, Miriam College
Entreprenuership, Human Resource, Innovation
Elmer Joaquin
Sr. Lecturer
Master of Science in Data Science, Asian Institute of Management
Business Analytics
Ma. Liza Macalincag
Sr. Lecturer
Master in Labor and Industrial Relations, University of the Philippines
Human Resource Management practice
Aila Mendoza
Lecturer
Msc Management and Marketing, Nottingham Trent University
Digital Marketing
Phares Parayno
Professor
Ph D. in Energy Management and Environment Policy, University of Pennsylvania
Business Analytics
Leonardo Quinitio
Sr. Lecturer
Master in Business Administration, Lyceum of the Philippines
Capital Markets, Technical Analysis, Fundamental Analysis, Portfolio Management, Mergers & Acquisitions
Ma. Corazon Rodriguez
Prof. Lecturer
Doctor in Public Administration, University of the Philippines
Research, Tourism
Marcos Aurelio Salvador
Sr. Lecturer
Master of Arts in Economics, Ateneo De Manila University
Economics
Oscar Torres
Sr. Lecturer
Master in Business Administration, St. Dominic Savio College
Marketing Management
