Bachelor of Science in Business Administration

BACHELOR OF SCIENCE IN

Business Administration

Bachelor of Science in Business Administration is designed to prepare its graduates for a productive career in business management — whether as members of large business organizations or as small business entrepreneurs. The emphasis is on developing the graduates’ analytical abilities to enable them to make sound decisions under new and varied conditions. Business, social, and environmental responsibilities are given special thrusts. The Bachelor of Science in Business Administration has Three (3) major areas: Financial & Investments Management, Human Resource Management, and Marketing Management.

Financial and Investments Management

The Financial and Investments Management focuses on the development of graduates with excellent decision-making, problem solving and analytical abilities to meet the demand for specialists and leaders in the financial sector. It touches on all areas of finance, including the valuation of real and financial assets, risk management, the trade-off between risk and expected return, and corporate financing policy. While primarily developing specialized financial skills, our students consider and evaluate different factors in making informed decisions for continued financial growth in an organization.

Human Resource Management

Human Resource Management focuses on understanding of industry-relevant knowledge, skills and experience needed for a successful career in Human Resource. It broadens the knowledge of students on the types of strategic and operational issues that are likely to be encountered by HR professionals. It provides students with knowledge and abilities in workforce organization, job analysis, recruitment, compensation, training development, diversity and inclusion, legal provisions, and other labor concerns.

Marketing Management

The Marketing Management focuses on the challenges of marketing management in manufacturing and service industries: analyzing marketing environments, evaluating strategic alternatives, and designing and implementing marketing programs.
It covers marketing management along with related subjects in brand management, digital marketing, service marketing, integrated marketing communications, marketing research, and international marketing strategy.

Program Outcomes

By the end of the program, graduates will be able to

communicate effectively in a variety of organizational settings;
develop critical thinking, quantitative reasoning, written, and oral communication;
use creative, critical, and reflective thinking to address organizational opportunities and challenges;
work independently and collaboratively in inter- and/or multi-disciplinary and diverse environments;
apply problem-solving and decision-making frameworks that propose defensible solutions to organizational opportunities, challenges, change, and risk;
evaluate the dynamics of the ASEAN and global business environment from a competitive and economic perspective;
apply social responsibility in the execution of any business plan or action, adhering to high personal moral and ethical standards; and
demonstrate the Miriam College Core Values in the planning, implementing, and controlling or evaluating of business actions, projects, programs, and in dealing with people and its ecosystem.

Financial and Investments Management

A graduate of BSBA Financial and Investment Management should be able to

Apply financial management concepts and tools to the decisions faced by a manager in investment decisions.
Synthesize complex financial data into meaningful business perspectives that facilitate actionable solutions.
Develop an investment research by evaluating the firm’s financial performance over a period of time, identifying the company’s risks and earnings potential, providing a valuation of its common stock, and providing an investment recommendation.
Be a Certified Financial Markets Professional equipped with capital market theories, investment strategies, valuation techniques, risk analysis, portfolio management, ethics and regulations, and market dynamics.

Human Resource Management

A graduate of BSBA Human Resource Management should be able to

apply the theories and principles of human behavior in an organization;
analyze, design, and evaluate human resource management systems and processes;
conduct research and utilize HR analytics to support evidence-based decision-making in human resource management; and
develop and implement human resource policies and programs in compliance with local and international labor laws and ethical standards.

Marketing Management

A graduate of BSBA Marketing Management should be able to

analyze the impact of changing global, political, economic, competitive, environmental, cultural, and social systems on marketing strategy development;
examine the role of consumers as purchasers and users of goods and services using various theories and models of consumer behavior; and
develop a strategically focused marketing plan based on research and analysis of a brand, its competition, and consumer behavior, using appropriate communications strategies.

Key Competencies Developed

By the end of the program, graduates will be able to develop the following key competencies:

Integrating business and leadership concepts, theories, and principles in a range of management environments and roles; and
Providing leadership in the accomplishment of organizational goals and the development, implementation, and evaluation of strategy.

These competencies can be assessed through a variety of methods, including the following:

First-Year Students: Case analysis, oral presentations, role-playing;
Second-Year Students: Case analysis, simulation, research papers;
Third-Year Students: Group projects, oral presentations, strategic plans; and
Fourth-Year Students: Capstone Research, Strategic Management, simulated interviews and consultations, business simulation.

Total Program Units: 146 units

General Education: 56

Business and Management Core : 33 units

Major Concentration: 57 Units.

CHED Center for Excellence

The Department of Business Administration is a designated Center for Excellence by the Commission on Higher Education (CHED)

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Accreditation

This program has Level IV accreditation from the Philippine Accrediting Association of Schools, Colleges, and Universities (PAASCU).

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The following Sustainable Development Goals (SDGs) are addressed by this program:

Career Paths

Graduates of this program may venture on the following careers:

Financial Management

Financial Analyst
Portfolio Manager
Stockbroker or Securities trader
Corporate Finance Officer
Financial Planner or Advisor
Risk or Credit or Treasury Analyst

Human Resource Management

Human Resource Officer or Generalist
Training and Development Officer
Labor Relations or Organizational Development Specialist
Talent Acquisition Manager
Compensation and Benefits Analyst

Marketing Management

Marketing officer or executive
Market research analyst
Entrepreneur or Business owner
Digital Marketing Specialist
Advertising Specialist
Brand or Retail or Product Manager

CURRICULUM SUMMARY

Courses	Units
General Education Courses	27
ARTA 1.0 (Art Appreciation) ETH 1.0 (Ethics) LWR 1.0 (Life and Works of Rizal) MMW 1.0 (Math in the Modern World) PCOM 1.0 (Purposive Communication) RPH 1.0 (Readings in Philippine History) STS 1.0 (Science, Technology, and Society) TCW 1.0 (The Contemporary World) UTS 1.0 (Understanding the Self)
General Education Elective Courses	9
GEE 1.1 (Nature, Culture, and Spirituality) GEE 2.1 (Gender-Responsive and Entrepreneurial Mindsets for Innovative Thinking) GEE 3.1 (Peace and Justice in the Church and Society)
National Service Training Program	6
NSTP 1.1 National Service Training Program 1 NSTP 2.1 National Service Training Program 2
Physical Activity Towards Health and Fitness Courses	8
PATHF 1.0 Physical Activity Towards Health and Fitness I PATHF 2.0 Physical Activity Towards Health and Fitness II PATHF 3.0 Physical Activity Towards Health and Fitness III PATHF 4.0 Physical Activity Towards Health and Fitness IV
MC Required Courses	6
T 101 (Biblical Foundation of Christian Faith) T 103 (Contemporary Moral Issues)
Core Courses	33
BME 101 Introduction to Business Functions BME 102 Operations Management with TQM BME 103 Strategic Management BAC 101 Microeconomics BAC 102 Business Communication BAC 103 Business Law BAC 104 Human Resource Management BAC 105 Business Taxation BAC 107.1 Business Research BAC 108 International Business and Trade BAC 110 Corporate Governance, Business Ethics, and Social Responsibility
Professional Courses	33
Financial and Investment Management BAFM-101 Financial Management BAFM-102 Banking and Financial Institutions BAFM-103 Advanced Finance BAFM-104 Capital and Debt Market BAFM-105 Financial Analysis and Reporting BAFM-106 Monetary Policy and Central Banking BAFM-107 Credit and Collection BAFM-109 Investment and Portfolio Management BAFM-111 Strategic Financial Management BAFM-113 Investment Research B.ANA-101 Business Analytics I Marketing Management BAMM-101 Marketing Management BAMM-102 Marketing Research BAMM-103 Business Statistics BAMM-104 Product Management BAMM-105 Advertising and Promotions Management BAMM-106 Retail Management BAMM-107 Price Strategy BAMM-108 Distribution Management BAMM-109 Professional Salesmanship BAMM-110 Brand Management B.ANA 101-Business Analytics I Human Resource Management HRM 101 Administrative and Office Management HRM 102 Labor Law and Legislation HRM 103 Recruitment and Selection HRM 104 Compensation and Total Rewards Management HRM 105 Organizational Theory and Behavior HRM 106 Training and Development HRM 107 Employee Relations and Engagement HRM 110 Organizational Development and Change HRM 111 Performance Management HRM 112 Succession Management and Leader Development HRM 117 Thesis I: Human Resource Transformation Plan
Elective Courses	15
Financial and Investment Management BAFM-108 Treasury Management BAFM-112 Financial Controllership BAFM-114 Mergers and Acquisition BAFM-116 Security Analysis B.ANA-102 Business Analytics II Human Resource Management HRM 109 Corporate Culture HRM 113 Career Transition Management and Development HRM 114 Conflict Management HRM 115 Employee Services and Wellness Program B.ANA 101 Business Analytics I Marketing Management BAMM 112 Strategic Marketing Management BAMM 114 Consumer Behavior BAMM 116 Digital Marketing BAMM 117 Services Marketing B.ANA 102 Business Analytics II
Capstone Course/Thesis/Dissertation	3
BAC 111 Capstone Research
Practicum	6
BAC 112 (Practicum)
Total Number of Units	146

Activities - Financial and Investments Management

Activities - Human Resource Management

Activities - Marketing Management

Meet the Faculty

Ma. Gracia Kathrina Antonio

Sr. Lecturer

Master in Business Administration, University of the Philippines
Marketing

Fely Elvie Marie Arzaga

Lecturer

Master in Business Administration, Ateneo Graduate School of Business
Accounting

Maria Cristina Asuncion

Sr. Lecturer

Master of Business Administration, Miriam College
Industry tools (GDS), Transportation Management and Airline Management

Wilfredo Baltazar

Lecturer

Master in Business Administration, University of the East
Auditing, Financial Reporting, Quality Assurance Review

Maria Cristina Bayhon-Garcia

Sr. Lecturer

Bachelor of Laws, University of the Philippines
Business Law

Ma. Liza Lorena Catamora

Sr. Lecturer

Master of Business Administration, De La Salle University
Supply Chain Management

Minerva Flores

Lecturer

Master in Strategic Human Resource Management, Miriam College
Treasury Operations

Ma. Rica Emilia Hermoso

Sr. Lecturer

Master in Business Administration, Asian Institute of Management
Banking and Financial Institutions, Investments, Capital Markets

Maria Cristina L. Ibañez, MA

Sr. Lecturer

Master in Strategic Human Resource Management, Miriam College
Entreprenuership, Human Resource, Innovation

Ma. Liza Macalincag

Sr. Lecturer

Master in Labor and Industrial Relations, University of the Philippines
Human Resource Management practice

Aila Mendoza

Lecturer

Msc Management and Marketing, Nottingham Trent University
Digital Marketing

Phares Parayno

Professor

Ph D. in Energy Management and Environment Policy, University of Pennsylvania
Business Analytics

Leonardo Quinitio

Sr. Lecturer

Master in Business Administration, Lyceum of the Philippines
Capital Markets, Technical Analysis, Fundamental Analysis, Portfolio Management, Mergers & Acquisitions