Bachelor of Science in
Tourism Management

The Bachelor of Science in Tourism Management is a four-year professional degree program designed to prepare, develop, and empower students to become leaders in the dynamic and competitive industries    in tourism, travel, leisure, and hospitality. Acknowledging the full potential of globalization and the various tourism phenomena and opportunities, this program aims to prepare students and expose them to local, national, and international contexts, equipping them to become competent, confident, and conscientious leaders in the field of tourism, working in a wide spectrum of culturally diverse environments. With an interdisciplinary nature, the program focuses on the interrelated areas of tourism and business management and leadership. Specifically, the program integrates the management and leadership of recreation and leisure attractions, hospitality services and facilities, and events management;    provides expertise on travel and tour needs and wants of various clientele; and cultivates understanding of how tourism as a system promotes sustainability. The program integrates theory and practice through various learning experiences and opportunities for a holistic formation to become leaders in the field.
Program Outcomes

By the end of the program, graduates will be able to    Â
- Outcome 1
Explain the importance and benefits of tourism as a system to individuals and society leading to a wide array of business opportunities in local, national, and international contexts.
- Outcome 2
Adapt business theories and practices to trends in travel and tourism, hospitality, events, and industries.Â
- Outcome 3
Apply decision- Â Â making strategies, particularly in managing customer concerns, attending to details, safety and security procedures on travel and tours, and events management.Â
- Outcome 4
Effectively use equipment, productivity tools, and management of information systems related to tourism and hospitality in preparing and presenting data and information to various stakeholders and clients.Â
- Outcome 5
Communicate effectively and confidently with tourism stakeholders and demonstrate customized service according to guests’ or clients’ needs.
- Outcome 6
Plan, implement, and monitor tour activities, including tour guiding, operations, and management.Â
- Outcome 7
Develop tourism marketing programs and require travel and tour services.Â
- Outcome 8
Plan, develop, and evaluate tourism sites and attractions to minimize tourism impacts and promote sustainability practices.Â
- Outcome 9
Apply critical, analytic, and creative thinking by developing, communicating, and applying practical solutions to tourism sustainability challenges, leading to tourism venture creation.Â
- Outcome 10
Demonstrate personal pride and leadership and apply Miriam College’s core values of truth, justice, peace, and integrity of creation.Â
Key Competencies Developed:
By the end of the program, graduates will be able to develop the following key competencies:
- Core Tourism and    Hospitality Competencies
- Understand the tourism system: destinations, transport, accommodation, attractions, and events.
- Apply hospitality operations skills in food and       beverage, front office, accommodation, and events management.
- Â Demonstrate knowledge of Philippine tourism policies, global tourism trends, and investment priorities.
- Management and    Business Skills
- Apply management functions (planning, organizing, leading, controlling) in tourism and hospitality enterprises.
- Develop entrepreneurial ventures in travel, tours, MICE, accommodations, and eco-cultural tourism.
- Conduct feasibility studies and business plans for tourism products and services.
- Use financial and accounting skills for tourism business sustainability.
- Tourism Planning      and Development
- Prepare and evaluate tourism development and investment plans in line with BOI priorities.
- Conduct market research, destination analysis, and product development.
- Integrate sustainable tourism and responsible investment principles (SDG 8 & SDG 12).
- Apply community-based tourism practices that empower local stakeholders.
- Sales, Marketing and       Promotion Competencies
- Apply tourism marketing strategies (STP, 7Ps, IMC).
- Design tourism campaigns and promotional materials for destinations and businesses.
- Use digital marketing tools, social media, and e-commerce platforms to promote tourism investments.
- Develop B2B and B2C sales skills (sales pitches, direct marketing, client relations).
- Research, Analysis and   Problem-Solving
- Conduct academic and applied research on tourism issues.
- Use data analysis and market intelligence to guide decisions.
- Apply critical thinking in addressing challenges (e.g., crises, competition, sustainability).
- Evaluate investment opportunities and risks in tourism projects.
- Communication and    Interpersonal Skills
- Communicate effectively in oral and written form in English, Filipino, and international language/s relevant to tourism.Â
- Demonstrate intercultural competence in guest relations, tour guiding, and MICE events.
- Collaborate with teams, communities, and industry stakeholders.
- Apply protocol, etiquette, and negotiation skills in tourism business settings.
- Global, Ethical and    Sustainable Orientation
- Uphold professional ethics and integrity in tourism practice.
- Advocate for sustainable tourism investment that protects culture and the environment.
- Demonstrate global mindset and adaptability for international careers.
- Promote Filipino hospitality and culture in the global tourism market.
These competencies can be assessed through a variety of methods, including the following:
- First-Year Students: Foundations of Tourism and Hospitality
- Reflection paper (sustainable tourism practices)
- Simulation or role playing (front-line service operation)Â
- Problem- solving exercises (budgeting, costing, pricing)
- Oral Presentations (tourism sectors and linkages; organizational functions)
- Case studies (national tourism policy and development; financial decision-making in hospitality)Â
- Financial statement preparation and analysis activity
- Quizzes and Written examinationsÂ
- Second-Year Students: Skills Application and Industry ExposureÂ
- Pitch-Deck Presentations (business plan, marketing campaign projects)
- Case Studies (destination marketing campaigns; crisis management   )
- Role-playing (guest handling)
- Business Concept MappingÂ
- Portfolio development (practical service quality improvement, leisure program design proposal, safety and risk management plan, spa, and    well plan)
- Study-Immersion tour programÂ
- Practical demonstration (tour guiding)
- Reflection
- Quizzes and written examinationsÂ
- Third-Year Students: Specialization and Managerial CompetenciesBusiness plan development
- Performance-based assessment
- Capstone projects (MICE, Business plan development) Â Â Â
- Practical demonstrations (F & B – accommodation/frontline and housekeeping – tour and agency operations and management)
- Laboratory application (culinary) and hands-on exercises using industry software (PMS, GDS)
- Study-immersion tour Â
- ReflectionÂ
- Quizzes and written examinationsÂ
- Fourth-Year Students: Â Industry Readiness and Professional Practice
- Strategic and consultancy reports
- Reflective portfolioÂ
- OJT/Internship EvaluationÂ
- Capstone Projects/Thesis on real-world tourism issues; branding campaign)
- Field work and research reports/defenseÂ
- Case Studies (tourism laws, community-based tourism)

Total Program Units: 164 units
General Courses: 62 units
Major Courses: 102 units
Standard Completion Time: 4 years
Accreditation
This program has Level II accreditation from the Philippine Accrediting Association of Schools, Colleges, and Universities (PAASCU).
Potential Careers

Graduates of this program may venture on the following careers:
Travel and Tours Sector
Travel Consultant / Agent | Advises clients on destinations   ; prepares itineraries, books flights, and accommodations;   and ensures smooth travel arrangements     |
Tour Operations Manager | Designs, prices, and coordinates tour packages; oversees logistics, supplier contracts, and quality of tour experiences      |
Destination Marketing Officer/ Manager | Promotes tourism destinations through campaigns, partnerships, and events to attract domestic and international visitors     |
Travel Agency Supervisor/ Manager | Oversees agency operations, manages staff and sales, handles client relations, and ensures service excellence     |
Tour Guide / Heritage Interpreter | Leads tours, educates guests about cultural and natural attractions, and ensures safety and engagement during trips     |
Cruise Coordinator /Shore Excursion Officer | Plans and manages on-board guest experiences and shore activities for cruise passengers     |
Airline Ground or Cabin Crew | Provides passenger service, ensures safety and comfort during flights, and represents the airline’s hospitality standards     |
Travel Influencer / Content Creator | Creates digital content that promotes destinations, brands, and sustainable travel practices through blogs, videos, or social media. |
Accommodation and Lodging Sector
Hotel Front Office Associate / Manager | Handles guest check-in/out, reservations, and inquiries while ensuring smooth front desk operations and excellent guest service     |
Housekeeping / Rooms Division Supervisor | Oversees room cleaning, maintenance, and quality standards to maintain comfort, hygiene, and operational efficiency     |
Reservations or Revenue Manager | Manages room availability, rates, and booking systems to maximize occupancy, profitability, and customer satisfaction     |
Sales and Marketing Executive | Promotes hotel facilities and services through marketing campaigns, partnerships, and sales strategies to attract new guests     |
Hotel Operations Manager | Supervises multiple departments (front office, housekeeping, F&B) to ensure efficient hotel operations and guest satisfaction     |
Guest Relations Officer | Serves as the hotel’s front-line representative, assisting guests with inquiries, handling concerns, and ensuring a pleasant and personalized stay experience     |
Guest Experience Officer | Ensures guests enjoy a memorable and seamless stay by anticipating needs, resolving concerns, and coordinating with departments to deliver exceptional service     |
Food and Beverage Sector
Restaurant or Banquet Supervisor | Oversees daily restaurant or banquet operations, ensures service quality, coordinates staff, and maintains guest satisfaction during dining or event functions     |
Catering or Events Coordinator | Plans, organizes, and manages catering services and event logistics to ensure smooth operations and successful functions     |
F&B Cost Controller / Analyst | Monitors food and beverage costs, controls inventory, and implements cost-efficient practices without compromising quality and service standards     |
– Barista / Food Service Professional | Prepares and serves food and beverages while ensuring product quality, cleanliness, and excellent customer service in hospitality settings     |
MICE (Meetings, Incentives, Conventions, and Exhibitions or      Events) SectorÂ
Event Planner / Conference Organizer | Conceptualizes, plans, and executes meetings, conventions, and social events, ensuring seamless coordination of logistics, budget, and client needs     |
Corporate and Events Executive | Manages corporate incentive travel programs, team-building activities, and company-wide events aligned with business goals and client satisfaction     |
Convention and Exhibition Coordinator | Organizes trade shows, expos, and large-scale conventions by managing venues, exhibitors, registration, and on-site operations     |
Banquet and Events Supervisor | Oversees event setups, catering, and service operations to ensure smooth execution and high-quality guest experiences     |
Sponsorship and Marketing Executive | Secures event sponsors and partnerships, manages promotions, and develops marketing materials to maximize event visibility and profitability     |
Event Technology and Registration Specialist | Handles digital registration systems, virtual event platforms, and technical support for hybrid or online conferences     |
Destination Management Executive | Designs and delivers customized group travel, events, and incentive programs that highlight local destinations and culture     |
Exhibit and Booth Designer / Coordinator | Creates and manages display booths and exhibits for trade shows and conventions, ensuring branding impact and visitor engagement     |
Corporate and    Entrepreneurship Sector
Corporate Social Responsibility (CSR) Officer | Develops and manages sustainability and community outreach programs aligned with corporate values and the global SDGs   . |
Business Development Executive | Identifies market opportunities, builds client relationships, and develops strategies to expand business operations in tourism-related enterprises. |
Sales and Marketing Executive (Corporate Travel / Hospitality) | Promotes travel, hotel, or event services to corporate clients through strategic marketing, presentations, and partnerships     |
Entrepreneur / Tourism Start-up Founder | Creates and manages tourism-related businesses such as travel agencies, eco-tours, cafés, or digital tourism platforms     |
Franchise or Operations Manager | Oversees daily operations, ensures compliance with brand standards, and drives profitability in hospitality or travel franchises     |
Training and Development Officer | Designs and implements training programs to improve staff performance and service quality in tourism or hospitality firms     |
Human Resource Associate (Tourism & Hospitality) | Supports recruitment, onboarding, and employee relations, ensuring workforce alignment with company culture and service goals     |
E-Commerce or Online Business Manager | Manages digital platforms for travel bookings, tour packages, or hospitality products; drives sales through online marketing strategies     |
Government, Non-Government Organizations, and    International Opportunities
Department of Tourism (DOT) Officer / Specialist | Implements tourism programs, accreditation, and standards; supports destination development, marketing, and training initiatives     |
Tourism Promotions Board (TPB) Project Officer | Manages local and international marketing campaigns, trade fairs, and tourism events promoting the Philippines globally     |
Local Government Tourism Officer (LGU) | Oversees tourism planning, product development, and community engagement at the city or provincial level     |
Tourism Policy and Planning Analyst | Conducts research and assists in drafting tourism policies and strategic plans to support sustainable and inclusive growth     |
Government Communications or Public Relations Officer | Promotes government tourism initiatives, manages media relations, and produces communication materials for public awareness     |
International Development Project Officer (UN, ADB, USAID) | Manages donor-funded tourism or livelihood projects focused on sustainability, community empowerment, and inclusive development     |
ASEAN / PATA / UN Tourism Liaison Officer | Coordinates regional or international tourism collaborations, conferences, and capacity-building programs     |
Tourism Education and Training Consultant | Develops capacity-building workshops, curriculum, or training modules for tourism professionals and local communities     |
Emerging and Specialized Tourism Fields
Sustainable Tourism Officer | Implements sustainability programs and ensures tourism operations comply with environmental and community standards aligned with SDG goals     |
Community-Based Tourism Coordinator | Works with local communities to develop, manage, and promote responsible tourism products that generate livelihood and protect cultural heritage     |
Eco-Lodge or Farm Tourism Manager | Oversees nature-based tourism accommodations or agritourism sites focused on sustainability, education, and guest engagement     |
Tourism Development and Planning Officer | Assists in destination planning, policy formulation, and tourism zoning in collaboration with local government units and the DOT     |
Cultural Heritage Tourism Specialist | Designs and manages programs that promote heritage conservation and cultural tourism experiences     |
Adventure or Wellness Tourism Manager | Develops and manages niche tourism products such as adventure travel, wellness retreats, or outdoor recreation     |
Sustainability and CSR Consultant | Advises tourism businesses on eco-friendly practices, waste management, and corporate social responsibility strategies     |
Wildlife or Marine Tourism Guide | Conducts interpretive tours in protected areas, ensuring visitor safety and environmental conservation     |
Tourism Research and Policy Analyst | Conducts studies and provides insights on tourism trends, sustainable practices, and policy development     |
CURRICULUM SUMMARY
Courses | Units |
General Education Courses | 27 |
| |
General Education Elective Courses | 9 |
| |
National Service Training Program | 6 |
| |
Physical Activity Towards Health and Fitness Courses | 8 |
| |
MC Required Courses | 6 |
| |
Business Core Courses | 9 |
| Â |
Core Courses | 30 |
| |
Professional Courses | 36 |
| |
Foreign Language | 6 |
| |
Tourism Professional Elective Courses | 21 |
| |
Capstone Course/Thesis/Dissertation | 0 |
| Â |
Practicum | 6 |
| Â |
Total Number of Units | 164 |
Activities
Meet the Faculty

Maria Cristina Asuncion
Lecturer
Master of Business Administration, Miriam College
Industry tools (GDS), Transportation Management and Airline Management

Maria Cristina Bayhon-Garcia
Sr. Lecturer
Bachelor of Laws, University of the Philippines
Business Law

Joanne Beato
Sr. Lecturer
Master in Business Administration, Eulogio “Amang” Rodriguez Institute of Science and Technology
Administration, F&B Management

Reynaldo Jorda
Sr. Lecturer
PhD in Educational Management, Philippine Normal University
DOT Licensed Tour Guide, DOT Master Trainer

Marysol Napire
Lecturer
Master of Business Administration, Miriam College
Hotel PM/ Entrepreneurship
Minerva Flores
Lecturer
Master in Strategic Human
Resource Management, Miriam College

Ma. Lusia B. Gatchalian
Assistant Professor
Master of Arts In Education with Specialization in Values Education, University of Asia and the Pacific
